IT'S TIME TO PLAY NICE
KINDR GRINDR
Webby Award honoree in the Best Community Engagement Category
TIME TO PLAY NICE
At Grindr, we’re into diversity, inclusion, and users who treat each other with respect. We’re not into racism, bullying, or other forms of toxic behavior. Grindr has updated our Community Guidelines to better reflect these values.
Join us in building a kinder Grindr. Express yourself, but not at the expense of someone else. Report discrimination when you see it. Use your voice and share your story to call out prejudice and spark change. Together, we can amplify the conversation and take steps towards a kinder, more respectful community.
Kind Grindr was a massive PR success, both in terms of committing to keeping our users safe and paving the way for other dating apps to make similar changes to protect their communities,
As Sr. Copywriter I was involved in all aspects of the campaign, including naming, casting, art direction, script writing, direction & production,


PRESS
PRESS





















