The launch of INTO and INTOmore.com drove an incredible amount of reach for a new publication, including 3.7 million monthly uniques within its first few months of launching and an additional 400M+ impressions from our combined digital and out of home campaigns. Our success was measured in more than just clicks.

 

Despite being acquired by Queerty recently, INTO broke new ground for queer journakism and covered a number of groundbreaking stories—domestic and international issues, queer celebrities, and coverage of communities not normally represented in mainstream or LGBTQ+ media.

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As Senior Copywriter, I co-conceived the launch campaign, worked with our photo editor on sourcing the creative team, and wrote the billboard copy for OOH in LA, NYC, Chicago, Seattle & more.